EL REY DEL MUNDO SHADE GROWN LAUNCHES IN JULY

El Rey del Mundo will release a new expression called “Shade Grown” in July. The line
launches with two full-time sizes and one limited edition vitola.

Handcrafted at HATSA in Honduras, El Rey del Mundo Shade Grown is a Honduran puro that
features a mellow Honduran-grown Connecticut Shade wrapper, a first for the brand. The
wrapper imparts layers of complexity derived from the Honduran Talanga Valley soil. When met
with a Honduran Jamastran binder and masterfully blended with hand-selected Honduran filler
from Copan and Jamastran, the tobaccos create an indulgent, silky-smooth smoke that begins
with roasted nuttiness, transitions to earthiness and cream and builds to incorporate hints of
spice.

Cory Beardsley, assistant brand manager for El Rey del Mundo said, “El Rey del Mundo
continues to grow by popular demand. With Shade Grown we are expanding the brand’s range
with an everyday smoke that delivers on its promise of complexity. This is a satisfying, anytime
smoke and we’re looking forward to sharing it with premium cigar enthusiasts across the
country.”

The cigars will be distributed by Forged Cigar Company, will ship on July 1 and are packed in
20-count wooden boxes. A special Lonsdale size will be available for the launch, and only 500
boxes of this frontmark are being released.

El Rey del Mundo Shade Grown Robusto (5.5 x 50); SRP per cigar $5.99
El Rey del Mundo Shade Grown Toro (6” x 52); SRP per cigar $6.29

El Rey del Mundo Shade Grown Lonsdale (limited edition) (6.5”x 44); SPR per cigar $5.89